The Swedish furniture giant IKEA finally comes to India and opens its first-ever store in Hyderabad. Ikea’s giant blue store sits on a 13-acre campus, by the side of a busy road, in HITEC city. Telangana IT minister KTR had inaugurated the store.
It took five years for the store to open its first outlet in India and planning to come up with 25 more outlets in the next 7 years.
Targeting the middle-class, IKEA has been offering over 1,000 products which are under Rs 200.
IKEA will also sell products tailored for India’s market, such as kitchen appliances for making traditional rice cakes, but experts warn that getting consumers to abandon their trusted woodworker for larger items will be tricky and take time.
IKEA revolutionized furniture buying in the West with its wide range of ready-to-assemble products at affordable prices but many Indians would be forgiven for wondering why they have to do it themselves.
Welcome another marquee brand entering India through our own Hyderabad & Telangana 👍
— KTR (@KTRTRS) August 9, 2018
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