Publicity is a great gimmick and necessary tool which helps a product to get a wider reach thereby helping in an increase in the sales. Even politics is no exception and BJP seems to be the best among all when it comes to making the best use of publicity.
Anil Galgali, a Mumbai-based RTI activist made a shocking revelation about Modi-led BJP government. He claimed the government has so far splurged Rs. 4,343.26 crore only for advertisements and publicity through different media.
As per the replies provided by Financial Advisor, BOC, Tapan Sutradhar, the government spent Rs. 953.54 crore on publicity – Rs. 424.85 crore in print publicity, Rs. 448.97 crore on electronic media and Rs. 79.72 crore on outdoor publicity – during June 2014 to March 2015.
In the next fiscal 2015-16, the spending increased substantially for all media. These included Rs. 510.69 crore on print media, Rs. 541.99 crore on electronic media and Rs. 118.43 crore on outdoor publicity, or a total of Rs. 1,171.11 crore, reported news agency IANS.
The government earmarked Rs. 1,263.15 crore for the 2016-17 period. During the period, expenditure on print saw a marginal dip with Rs. 463.38 crore allocated for the 2016-17 period, the report revealed, adding that the fund for electronic medium saw an increase over the previous year to Rs. 613.78 crore. Rs. 185.99 crore was set aside for outdoor publicity.
The next year, April 2017-March 2018, there was a sharp drop in spending on electronic media over the previous year to Rs. 475.13 crore and a significant drop in outdoor publicity expenses to Rs. 147.10 crore.
The RTI replies also said that between April-December 2017 (nine-month period), the government spent Rs. 333.23 crore on the print medium alone, with the total figure of last fiscal (April 2017-March 2018) coming to Rs. 955.46 crore.
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