Publicity is a great gimmick and necessary tool which helps a product to get a wider reach thereby helping in an increase in the sales. Even politics is no exception and BJP seems to be the best among all when it comes to making the best use of publicity.
Anil Galgali, a Mumbai-based RTI activist made a shocking revelation about Modi-led BJP government. He claimed the government has so far splurged Rs. 4,343.26 crore only for advertisements and publicity through different media.
As per the replies provided by Financial Advisor, BOC, Tapan Sutradhar, the government spent Rs. 953.54 crore on publicity – Rs. 424.85 crore in print publicity, Rs. 448.97 crore on electronic media and Rs. 79.72 crore on outdoor publicity – during June 2014 to March 2015.
In the next fiscal 2015-16, the spending increased substantially for all media. These included Rs. 510.69 crore on print media, Rs. 541.99 crore on electronic media and Rs. 118.43 crore on outdoor publicity, or a total of Rs. 1,171.11 crore, reported news agency IANS.
The government earmarked Rs. 1,263.15 crore for the 2016-17 period. During the period, expenditure on print saw a marginal dip with Rs. 463.38 crore allocated for the 2016-17 period, the report revealed, adding that the fund for electronic medium saw an increase over the previous year to Rs. 613.78 crore. Rs. 185.99 crore was set aside for outdoor publicity.
The next year, April 2017-March 2018, there was a sharp drop in spending on electronic media over the previous year to Rs. 475.13 crore and a significant drop in outdoor publicity expenses to Rs. 147.10 crore.
The RTI replies also said that between April-December 2017 (nine-month period), the government spent Rs. 333.23 crore on the print medium alone, with the total figure of last fiscal (April 2017-March 2018) coming to Rs. 955.46 crore.
Election Commission reacts to Amit Shah's request on Jamili elections
The election commission had responded to BJP president Amit Shah's request to conduct the Assembly and Parliament elections simultaneously. The EC clarified that 'Jamili'
Congress poses a big threat to BJP in 2019 polls
Madhya Pradesh, Rajasthan, and Chattisgarh are gearing up for the early polls which will start by the end of this year and the political parties have already started the campaigning.
Kareena and Saif to appoint bodyguard for Taimur?
It is no secret that star couple Kareena Kapoor and Saif Ali Khan’s little prince, Taimur Ali Khan enjoys immense fan following and his pictures always surface on social media...
Congress will form the government in Telangana: Rahul Gandhi
Congress president Rahul Gandhi who visited Hyderabad as a part of the party's political campaign confidently said that it's the Congress which will come into power in Telangana.
Karan Johar trolled for nepotism again
Yet again, filmmaker Karan Johar was trolled for posting a picture of Shweta Nanda Bachchan with her daughter Navya Naveli Nanda. He posted the picture of the duo to announce...
Rahul Gandhi: Telangana has become corruption capital
On Monday, Congress President Rahul Gandhi said that Telangana has become the capital of corruption under the rule of a single family.