Tollywood film ‘V’ starring Nani and Sudheer Babu which directly had an OTT release is stuck in an unexpected controversy. Followed by which, the makers and Amazon Prime were ordered to stop the streaming immediately.
Into details, it all started with model and Bollywood actress Sakshi Malik approaching Bombay High Court alleging that the makers of ‘V’ didn’t get her consent before using a picture of hers in one of the scenes. A single-judge bench of Justice Gautam S Patel on March 2 heard a defamation suit by Sakshi against Venkateswara Creations Pvt Ltd, the makers of ‘V’.
“In August 2017, she (Malik) posted some photographs from the portfolio on her Instagram account. One of these photos was used in a scene of the Telugu movie where there is a reference to a female escort or a commercial sex worker,” the plea said. To recall, Sakshi’s picture is shown in the film referring to as a commercial sex worker.
Hearing the petition, the court said, “Simply using another’s image, and most especially a private image, without consent is prima facie impermissible, unlawful and entirely illegal. In a given case, it may also be defamatory, depending on the type of use.”
Defendants, on the other hand, submitted they had contracted a commercial agency to obtain a suitable image for the sequence, and they were assured they could legitimately use this image. However, the Court directed Amazon Prime to take down within 24 hours the telecast of the film in all versions, irrespective of language and subtitles following which ‘V’ has to be removed in all languages from Prime.
While posting the next hearing on March 8, the HC asked the producers to show the altered portion to Malik before it permits Amazon Prime to re-release the film.