Featuring Amitabh Bachchan and his daughter Shweta, a Kerala-based jewellery chain, Kalyan Jewellers released an advertisement and this stirred a new controversy. The bank union termed it ‘disgusting’.
All India Bank Officers’ Confederation threatened to sue Kalyan Jewellers accusing it of ‘casting aspersion and hurting the sentiments of millions of personnel’ through the advertisement.
AIBOC general secretary Soumya Datta alleged that the theme, tone and tenor of the ad were “disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain.”
Reacting to the issue, Kalyan Jewellers said it was ‘pure fiction’.
In a letter, Kalyan jewelers said, “We understand that your esteemed association feels that the bankers have been portrayed in bad light. We state it on record that it is a pure fiction and at no point we have intended to generalize the bank officers at large.”
“Please accept our unconditional disclaimer for the same. We shall within three working days from today add characters and situations depicted are fictional. The brand does not intend to disrespect or malign any person or community’ before the advertisement,” it said.
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