Chinese market which is quite quick in adopting the emerging trends and technologies has now zeroed in on the Corona scare. While the country is getting back to normalcy, face masks and social distancing are still significantly followed. Why would any Chinese company refrain from cashing this opportunity? Tapping into health concerns by launching vehicles with anti-virus features, Chinese carmakers are now into launching new cars with such features including Geely, which also makes London black cabs.
Geely was the first brand to launch anti-virus features, building on earlier work it was doing to appeal to motorists worried about air pollution in big cities. The company which registered sales plummet in the first quarter of the year is reportedly working on making the same corona scare a fetching point for them. According to a Chinese tech magazine, these antivirus car models aim to stop tiny particles entering the car, potentially protecting drivers and passengers from harmful substances.
Meanwhile, many of the marketing agencies lashed out on these leading car companies alleging to take advantage of fears of COVID-19 to sell products and services to consumers and to be able to charge a premium. “Automakers are now trying to position their cars as safe against viruses too. I’d warn consumers to be cautious of any company saying their products reduce virus transmissions, especially COVID-19 ones,” said one of the researcher.