Seems like Ram Charan’s recent success with ‘Sye Raa’ didn’t quench his thirst as a producer. Not many days after he tasted massive success with his father Megastar, Ram Charan has launched another project in collaboration with Niranjan Reddy of Matinee Entertainments. On the auspicious occasion of Dassehra, Chiranjeevi-Koratala’s most awaited project was formally launched in a ceremony graced by Chiranjeevi’s mother Anjana Devi, wife Surekha, daughter Sushmita and a few of the crew members. Rumoured to be an action drama, the title of the project is yet to be announced. Megastar’s wife Surekha kick started the project clapping for the muhurtham shot. The unit is planning to start the regular shooting from next month.