Besides politics, Bollywood is one of the most influential medium making crucial contributions to the country’s economy and entertainment industry as well. While the country is at doldrums with the increasing number of Coronavirus positive cases, the Indian film superstars joined hands to raise awareness over home quarantine.
In a short video named ‘Family’ released by Sony TV on Monday, a slew of superstars from different film industries including Mammootty, Mohanlal, Amitabh Bachchan, Rajinikanth, Chiranjeevi, Priyanka Chopra, Ranbir Kapoor and Alia Bhatt have come together to create awareness about COVID-19. The video in a dramatic way emphasises on the importance of staying at home while the government is trying all the odds to contain the viral outbreak.
Presenting ‘Family’, a made-at-home short film featuring @SrBachchan, #Rajnikanth #RanbirKapoor @priyankachopra @aliaa08, #Chiranjeevi @Mohanlal, #Mammootty, @meSonalee @prosenjitbumba #ShivaRajkumar & @diljitdosanjh.
Supported by #SonyPicturesNetworksIndia & #KalyanJewellers. pic.twitter.com/menuDz808H
— sonytv (@SonyTV) April 6, 2020
The story revolves around Big B’s missing sunglasses and everyone’s effort to find it. The actors are seen speaking in their native languages and interacting quite well. Surprisingly, the videos were shot by the actors themselves from their respective homes with assistance from their family. The video ends by Amitabh saying- “I needed these sunglasses because I do not need them.” He then appealed to the citizen to stay. “Please stay indoors. That is the only way to keep yourself safe from this dangerous virus. Stay home, stay safe.”
The short film was conceptualized and virtually directed by Prasoon Pandey while Sony Pictures Networks India and Kalyan Jewellers sponsored it through which the monthly ration of 1,00,000 households across the country will be funded.
Interestingly, the whole short film was shot in black and white which was revealed to be on the deliberate note. All the scenes were shot in the respective homes of the actors, without anyone stepping out. So to maintain consistency in the colours and setting.