Besides their endeavors on the silver screen, film stars earned whopping remunerations through endorsements. When it comes to superstars, the amount touches over Rs 10 crores depending upon their market value. However, many leading actors refuse to endorse alcohol and tobacco products-even its surrogate ads to avoid unnecessary controversies.
In a recent development, superstar Mahesh Babu signed to endorse the leading tobacco brand ‘Pan Bahar’ through surrogate advertising. The pictures of the actor from the sets of the ad recently went viral on social media. However, the actor landed in a controversy endorsing this tobacco brand.
While the ad is already streaming, netizens took to social media to breathe fire on teaming up with the brand digging up the social responsibility. A few even started comparing him with Hollywood superstar Pierce Brosnan who cut the deal with the brand after being aware that the company was promoting the tobacco brand. The Hollywood actor sued the company for cheating him.
To note, Surrogate advertising is a form of advertising which is used to promote banned products, like cigarettes and alcohol, in the disguise of another product.