Vijay Devarakonda’s debut film as a producer ‘Meeku Mathrame Cheptha’ launching director Tharun Bhascker as the hero has announced the release date. The crazy flick which raised the bar with its quirky 85-second promotional clip is going to hit the theatres on November 1st. Vijay who now has PAN Indian following stood amid the headlines while he announced of ‘King of the Hill’, his own production house during the promotions of ‘NOTA’. While the fans awaited that Vijay would act in his own production house, the star has announced his maiden project with the ‘Pelli Choopulu’ director. Tharun who made his acting debut with ‘Falaknuma Das’ has already impressed the cinephile with his acting. Debutant Shammir Sultan will helm this tragic-comedy genre with ‘Maaya’ fame Avantika Mishra as the female lead. The film unit is now all busy framing creative strategies for their promotions which would obviously have Vijay as the big-shot.