Lockdown has brought a new era in almost all the sectors, and the film industry has been one of the most affected with over 9,600 remained shut down. And then came the Over-The-Top (OTT) platforms stealing the thunder from movie theatres.
All the films big to small which came in terms with the fact that theatre doors won’t be thrown open any time soon have chosen the OTT platforms which led to a disruption in the entertainment sector.
This shift claims to end up both the producers and theatre owners in losses. This had even triggered a cold war between the theatre owners association and Producer Guild India.
Leaving aside what has been done, one will realize that straight-to-OTT is not a wise decision at all. Revenues from other avenues such as TV satellite rights are also lost. However, things seem to take a swift change with the union government relaxing the lockdown norms for the theatres.
While many of the films which compromised on the theatrical release, a few of the producers still saved the films for the silver screen. According to the movie market analysts, approximately six films will be lined up every Friday for the release from now on.
However, reports revealed that the producers are now left the producers divided between theatrical and OTT releases for the next few days as the audience are still contemplating to watch movies in theatres owing to spreading infection. It was learnt that a few of the big producers are looking for a release on both the platforms.
In Tollywood, big films like ‘Solo Brathuke So Better’, ‘Red’ and ‘Rang De’ stuck to theatrical release while small-budgeted films are still inclined towards an OTT release.