The early trends and leads predicted that Arvind Kejriwal’s Aam Aadmi Party(AAP) is all set to return to power in Delhi. Though the party contested in six elections prior to the main battle on February 9th, this time things heated up with AAP joining hands with professional election strategist Prashant Kishor. I-PAC run by the former national president of JD(U) which has a success story of bringing victory to Prime Minister Narendra Modi, and leaders such as Bihar chief minister Nitish Kumar, Punjab chief minister Amarinder Singh, and West Bengal chief minister Mamata Banerjee, in next few hours will apparently add Arvind Kejriwal to the hit list.
Besides the free schemes and various other initiatives launched by AAP, vigorous social media and on-field campaigning said to play a crucial role in the party’s victory. Various campaigns with the unique approach highlighting the citizen’s discontent over BJP are now being talked about while undoubtedly Prashant Kishore can be quoted as the shadow of campaigning. The new strategies emphasised on bringing back the discourse of the campaign to Delhi’s local issues such as water, power, sewer, roads, schools, hospitals and welfare schemes among other things.
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With that, the party also released its campaign song, “Lage Raho Kejriwal”, created by Bollywood composer and self-proclaimed Kejriwal supporter Vishal Dadlani. New approaches like guarantee card for the future, town hall gatherings and intense use of social media helped the I-PAC team to bring AAP closer to the victory.
As early celebrations broke out in the AAP headquarters in Rouse Avenue, PK posted a thank you post which probably didn’t go well with the BJP cadre. Taking to his official twitter account, PK who has been waging an unsung war against BJP’s decision to pass contentious Citizenship Amendment Act posted – “Thank you Delhi for standing up to protect the soul of India!” During the election campaign, Kishor had urged the people of Delhi to vote with love in order to save the harmony and brotherhood in the nation.
