Suspending over 2.2 million accounts in one country indeed has costed a fortune for PUBG parent company Tencent followed by the app’s ban along with 117 other Chinese-based apps & games. According to a report by Reuters, Tencent’s shares fell more than 2% on Thursday.
Followed by the ban of the app which has the biggest share in India, Tencent lost $14 billion in market value. It can be noted PUBG would loss 24 per cent of the total installs. It can be noted that the move came amid fresh border tensions with China in Ladakh two days back.
Pressure started mounting on the Indian government soon after central government banned the 59 Chinese apps including TikTok, UC Browser and ShareIt two months back. Search engines started flooded with queries as to why the massively popular game was not banned despite being a Chinese app.
PUBG isn’t entirely Chinese. Back in 2017, PlayerUnknown’s Battleground was initially made available for Microsoft Windows via the Steam store. The game was developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole.
After PUBG became popular, Tencent – a Chinese conglomerate – joined hands with Bluehole to market the product in China and has since started handling a large portion of its distribution.