While various OTT platforms are ruling the digital space in the wake of the pandemic, podcasts are emerging to be the next big thing in the entertainment industry. Regardless of its size or international or local reach, podcasts have become a major element in content creation and marketing strategy.
According to statistics, there are more than 850,000 active podcasts and more than 30 million podcast episodes worldwide, in more than 100 languages and film industry is no exemption. Bollywood is already family with this trend while actress Neha Dhupia has been running her podcast series successfully for four seasons.
This trend touched Tollywood as well, while creative director Puri who set gave his own dimension to heroism started his own podcast. Under the name ‘Puri Musings’ started doing a series of podcasts from the month of July thought which he has been sharing on friendship, the advent of social media, breakups, individuality, suicide, marriage, travelling, and communism.
In these 3-4 minutes podcasts Puri also sharing his parenting experiences and womanhood. The podcasts have been receiving good responses not only from fans and podcast lovers but also from several celebrities. And Allu Arjun would top the list who recently left a heartfelt message for Puri over ‘Shree’, one of the podcasts.
One can tune into his podcasts on multiple music streaming platforms while the ‘iSmart; the director is simultaneously sharing the links through his social media accounts.