Bollywood superstar Amitabh Bachchan yet again proved himself to be a gentleman. Claiming that he wasn’t aware that the pan masala brand Kamla Pasand ad he endorsed falls under surrogate advertising, Big B on Monday announced that he withdrew from the ad contract and has returned back the remuneration.
This comes after he had been requested by a national anti-tobacco organization to withdraw himself from the ad campaign as it could help prevent youngsters from getting addicted to tobacco. It can be recollected that the actor was also trolled on social media for endorsing a tobacco brand when the ads were released last month.
This chain of events reminded the Tollywood cinephiles of Mahesh Babu’s “Pan Bahar Mouth Freshener” ad as the actor was also criticized for endorsing a tobacco product. Netizens took to social media to breathe fire on teaming up with the brand digging up the social responsibility.
A few even started comparing him with Hollywood superstar Pierce Brosnan who cut the deal with the brand after being aware that the company was promoting the tobacco brand. The Hollywood actor sued the company for cheating him. Despite sharp criticism, Mahesh continued to endorse the brand. We have to see if Amitabh would set a mark for the other film stars.