Claiming that the reach of the political ads ‘should be earned, not bought’, the revolutionary micro-blogging social networking site Twitter announced that they would ban all political ads globally, starting November 22nd. Jack Dorsey, the Twitter CEO took to his official account to announce the major decision taken by the company. Stating that the full policy details would be released by 15 November, this announcement came days after its main rival Facebook rolled out the ban on political ads.
In a series of follow up tweets, Jack tried to justify the company’s move stating, “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics.” Earlier, Joe Biden’s 2020 presidential campaign sent letters to Facebook, Twitter, and YouTube after they refused to run misleading political ads. To which Facebook and now Twitter has made some serious policies.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…?
— jack (@jack) October 30, 2019
