It all started with the leading messaging app updating its privacy policies that list down how the platform plans to collect and share data with other Facebook companies. No sooner, social media flooded with posts and memes while many users openly stated that they are switching to other alternatives like Signal and Telegram.
While the new policy comes into effect from February 8, 2021, welcomed criticism from all corners, the tech giant in what seems to be a damage control move issued a clarification on Tuesday.
Snubbing the reports over the data leakage to other apps, WhatsApp clarified that the policy does not affect the privacy of messages with friends or family.
We want to address some rumors and be 100% clear we continue to protect your private messages with end-to-end encryption. pic.twitter.com/6qDnzQ98MP
— WhatsApp (@WhatsApp) January 12, 2021
However, according to the analysts, though WhatsApp will not view your personal chats with friends and family, it will use your chats with businesses to show your more ads on Facebook, Instagram and other platforms from the company. It can be noted that as per the company, the update will only affect the messages sent to business accounts on WhatsApp, which it adds is an optional feature.